In the real estate world, there are few things as important as the online presence your home has. Even if you have a great real estate agent handling your listing, they need your help. If an average picture is worth a thousand words, home photos are worth ten times that due to syndication. Like the nonstop episodes of Friends and Seinfeld playing at all hours of the day, when you list your home, the agent will place the listing online and from there, syndication will begin quickly. Across town, beyond the county, throughout the state, country and world, your home will show up on thousands and thousands of websites providing your home almost unlimited exposure. Make sure that is good exposure to increase your chances of selling quickly. If your pictures show a lackluster house, you won’t get a second chance to change that so make sure it is right the first time.
Take the necessary time to prepare your home for its photo shoot. Your home should be clean, decluttered and well-staged for photographs. Buyers need to be able to picture themselves in your house. If your home has too much stuff for them to do that, clear out the necessary items so your home looks its best. The pictures online should be focused, bright and inviting. They should show compelling images that make the buyer want to see your home in person. While great photos aren’t likely to sell a home, poor photos will keep buyers from coming to look at in person and keep it from selling.
As important as the photos are the words used to describe your home. A two-line description with errors and few adjectives will leave people assuming your home has nothing special to offer. Your favorite features will likely be the buyer’s favorites so make sure they see those items in photos and read about them in the description.
Take the time to review what is posted online right away as your listing will begin syndicating immediately. Once the listing goes out incorrectly, people likely won’t give it a second glance. View your listing on the most popular websites and apps what it looks like in different places. Some websites show different things so while one site may only have a few photos, others may have many, so you need to check several sites to get an accurate perception of your property.
Another great thing to do is to check out your competition. The house down the street may be the exact same as yours but they may mention a feature that you didn’t think about. Make sure your home stands up to its competition by reviewing those homes as well.
The Internet made a major difference in the real estate industry and is continuing to do so every day. Make sure you use it to your advantage by preparing your home for its closeup with time and effort. If you have any additional questions about selling your home or what affects your homes value, I will be happy to answer any questions you may have, help you to find your dream home and/or determine the value of your existing property,
Nancy Davidson is your ultimate real estate resource for Mammoth Lakes, CA and The Eastern Sierra. Visit my website for detailed information regarding today’s real estate markets.