The Importance of Your Online Presence

When you list your home for sale, one of the most important steps will be preparing your home’s online presence so it is ready for the public to view it online. If your home looks uninviting when it first shows up online, it may be hard to overcome that and capture positive attention in the future. In today’s market, almost all buyers start their home search online. In the current real estate market, homes are presented with virtual tours, 3D walk-throughs, video and more options that allow prospective buyers to step inside your home like never before. It is important that your home look its best when all of these marketing tools are created so it will appeal to as many buyers as possible.

A Pew Survey conducted in early-2019 revealed 81% of U.S. adults own a smartphone. With smartphones in so many hands, your home has an increased potential of being seen by these individuals. Once they see your home, they will eliminate it from consideration if they don’t find it appealing. This has some important implications for folks with houses on the market. You need to ensure that your listing gives a potential buyer the best possible picture of why they should consider your property at the price you want for it. Whether you’re selling on your own or have the help of a real estate professional, you need to consider the following:

A picture is worth a thousand words, and a great picture of your home will push buyers to schedule an appointment to see your home in person. This is the step that will then help them want to make an offer on your home. As visual creatures, we’re never going to get past that first impression. You must make sure that the photos you use in your listing capture the best possible image of your home. You want a buyer to not just see your home but see themselves living in your home. This isn’t the time for an amateur (yourself included) so enlist the help of a professional. You’re not looking for anything tricky or deceptive. But a working knowledge of framing and light can yield a picture that’s just a little better and more likely to catch the eye of browsing buyers.

The words used in your listing are also extremely important. You want the description to strongly sell the best aspects of your house, and to complement and reinforce the photos being used. Longer is not necessarily better. Short descriptions that evoke powerful, positive images in a reader’s mind are always best. Also, no one is going to intentionally misspell words or use incorrect grammar, but mistakes happen and will make your home look bad. Make sure to have your listing proofread for any mistakes so it will be perfect when it shows up online.

Once your listing goes online, you may want to double check how it looks on the web as well as on the most common real estate apps. Making your home look its best is important and you won’t get a second chance so take your time and make sure you get it right the first time. If you have any additional questions about selling your home, I will be happy to answer any questions you may have, help you to find your dream home and/or determine the value of your existing property.


Nancy Davidson
Mammoth Village Properties
760 937-2301 mobile
[email protected]
CA Broker’s License #01264041

Nancy Davidson is your ultimate real estate resource for Mammoth Lakes, CA and The Eastern Sierra. Visit my website for detailed information regarding today’s real estate markets.

Image by Jens Neumann from Pixabay